Prioritising breastfeeding: creating sustainable support systems for new mums
7 Aug 2025
Rite Aid care packs at St John of God Subiaco Hospital.
Every year in August, World Breastfeeding Week is celebrated globally to recognise the essential role of breastfeeding in improving the health and wellbeing of mothers and babies. This year’s theme, Prioritise Breastfeeding: Create sustainable support systems, speaks to the ongoing need for compassionate, consistent care and practical support — something the teams at St John of God Murdoch and Subiaco Hospitals are proud to provide every day.
At both hospitals, the journey of new parenthood is met with kindness, encouragement, and clinical excellence. Through antenatal breastfeeding education, postnatal support, and access to experienced lactation consultants, caregivers create a safe and nurturing environment where mothers feel empowered in their feeding choices.
In honour of World Breastfeeding Week 2025, St John of God Murdoch and Subiaco Hospitals have partnered with Rite Aid Australia, who have generously donated special care packs for new mums. These include helpful items such as Hydrogel Breast Discs and Ultra-Comfort Nursing Pads — small but meaningful comforts that can make a big difference in the early days of breastfeeding.
The partnership complements the hospitals’ shared commitment to holistic maternity care. At St John of God Murdoch and Subiaco Hospitals, parents can access a range of parent education classes covering breastfeeding and newborn care. In addition, Subiaco’s Pregnancy, Baby & Beyond Clinic offers individualised consultations with lactation experts up to 12 months postpartum.
As caregivers, clinicians, and community members, our focus remains on building sustainable support systems for every family. Breastfeeding is not always easy, but with the right people and tools, it can be a powerful, connected experience — and we’re here for every step of the journey.
To learn more about parent education and breastfeeding support at our hospitals, visit:
Rite Aid care packs at St John of God Murdoch Hospital.
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